Jan 31, 2013

Top 12 eMail Marketing Metrics

Although every product, company and mailing list is unique, here are a few interesting email metrics to help you benchmark your results.

1. Overall unique open rate has decreased to 11.6% over the past year [cold lists].
2. Open and click rates are the highest on Sundays for impulse buys and lead generation.
3. Subject lines of 35 characters or less tend to receive 52% higher open rates [cold list].
4. Personalised messages to a cold list can decrease opening rate from 11.6% – 6.7% [Test Nov 2011].
5. Personalised messages to people, who have already engaged with you get 7% higher opening rates [MailerMailer report July 2011].
6. 75.8% of total opens are expected in first 24 hours.
7. 10% buy after first contact; 67% take up to a year [Sept 2011].
8. The right image increases click through rates by up to 120%. [Digitalmarketinglab Jan 2012].
9. Short emails get higher Cars. [Digitalmarketinglab Jan 2012].
10. 294 billion emails travel around the world daily. [Radicati Group Dec 2011]
11. 74.6% of adults prefer email marketing.**
12. 67% of organisations plan to increase their email marketing budget for 2012, at an incremental adspend of 30% more than in 2011.**

and
294 billion emails travel around the world daily. [Radicati Group Dec 2011].
Inbox clutter continues to drive down opening rates, a leading factor in failed email campaigns.**
ref ** MarketingSherpa 2012 eMail Marketing Benchmark Report. Sample 2735 email marketers.

Colleen Backstrom
Kaleidoscope Online Marketing - www.kscope.co.za

3 comments:

  1. Great work! This is the type of information that should be shared around the net email-marketing. Shame on the search engines for not positioning this post higher! Come on over and visit my website . Thanks =)
    Thanks from:
    email marketing company India
    mass email service India
    Bulk mailing services India

    ReplyDelete
    Replies
    1. Thank you for your feedback. We are glad our information has been helpful to you.

      Delete