1. They don’t believe they have the problem that your product offers to solve, (which includes a belief that the problem is not big enough for action).
2. They do not believe your solution will work. Spend SERIOUS time in analysing and formulating a break-through response to these two often unspoken objections. Find out the consequences of not buying. Are the consequences financially measureable? Is the loss acceptable? Is it a priority?
Stay REAL!
Kaleidoscope offers a full range of advertising and emarketing services, one of the leading email marketing companies in South Africa.
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