74.6% of adults prefer email marketing. Despite the growth of social media there are nearly a billion more email accounts than social network accounts. Email marketing remains one of the most cost effective tools for marketing and client engagement. And in terms of ROI there is no medium that gives you better value.
67% of organisations plan to increase their email marketing budget for 2012, at an incremental adspend of 30% more than in 2011.
Inbox clutter continues to drive down opening rates, a leading factor in failed email campaigns. As the tolerance for inbox noise reaches breaking point, companies who fail to use proven subject line templates will not succeed. ref MarketingSherpa 2012 eMail Marketing Benchmark Report. 2735 email marketers