1. Is your website really fast? According to a Nielsen (USA) report, it’s the no 1 criteria for
websites. People want to get on, get the info, and get off quickly. So lose the flash and those gorgeous heavy pages that slow you down to a crawl.
2. Less is more. In our opinion, every page of a website should exist to create a sale. No more, no less. Period. Include only the content that encourages a visitor to buy.
3. Does the home page reflect “what’s in it for me?” for your viewer. Ruthlessly discard the PR, the corporate ego. If your product provides a solution to a pain-point, Voila… there’s your home page.
4. Whom are you trying to reach? Core target, lowest hanging fruit. And then, design your website to wear the style of your target market… colours, type, design and language style. NOT the style of your boardroom. It should feel like home for your viewer.
5. Is your offering clear, clear, clear? About benefits and solutions, not features.