Apr 15, 2013

How does remarketing work?

Remarketing allows you to communicate with people who’ve previously visited key pages on your website, giving you a powerful new way to match the right people with the right message.

Example of remarketing

Online shoppers looking for new running shoes visit a popular online store, FastSneakers.com, to browse the different styles. Some shoppers leave without buying anything. FastSneakers.com could add these shoppers to a “Site Visitor” list. This will enable FastSneakers.com to reach out to these potential buyers while they browse other websites, with a compelling call-to-action or offer that will encourage them to return to FastSneakers.com to complete a purchase.

How remarketing works

To create remarketing lists, you…

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