Does your digital marketing collateral pass the mobile test?

If you have anything to do with digital marketing, you’ll know the powerful impact mobile devices have had on the media.

So how much would it change your views if I told you that a few recent campaigns we’ve rolled out showed that 70% or more of all engagement was through mobile devices? Is your digital collateral geared for that level of mobile engagement?

Resolution, resolution, resolution

Probably one of the most important elements of any digital collateral, and for web designers, probably the most difficult to explain, resolution is all about how the document you’ve created adjusts itself to display on the screen the recipient is using.

The range of screen resolutions is enormous; in fact once you add mobile into the mix, you’re dealing with screens ranging from a tiny 240-pixel width to those in excess of 2500 pixels.

Effectively, this means that everything on the page – from the layout of text, to the visible size of the text, is going to change according to the device you’re viewing it on.

So, for example, your perfectly calculated text, that ends exactly in line with the image aligned in the right-hand column of the piece, is no longer going to be perfectly aligned – on a much smaller screen, it could read for effectively 2 pages longer than the bottom of the image you’ve so carefully aligned.

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